Harmony Club Dolls is a relatively new doll company that has managed to survive in an extremely competitive doll market and emerge as a success. HC got started in 2012 by buying dolls wholesale from China, customizing them by switching out wigs, and then reselling them for a profit. Their original motto was "Peace, Love and Harmony." Some of the first dolls who were part of this "1st" generation were Arianna, Samantha, Makayla, Summer, Juli, Liberty, Alyssa, and Alexa.