Madame Alexander

My Life As Dolls

My Life As dolls first appeared in 2012 when Madame Alexander introduced a new 18" play doll collection which featured dolls in different life roles, and were sold exclusively through Walmart. MA had been partnered with Walmart the year before for their 2011 Friends Boutique collection but replaced them with the new My Life As dolls. Read more about My Life As Dolls

Madame Alexander Dolls

Madame Alexander Asian Dolls
Madame Alexander has several Asian dolls to choose from. One of them, a "Favorite Friends" doll with ivory skin, brown eyes, and long, black hair, is retired but can be found on the secondary market for about $10 - $50. Also, a blue-green-eyed fringed "My Life" version of this doll is also available from Walmart, retailing for about $30. She can cost more on secondary markets.


BLUE-GREEN EYED MY LIFE DOLL

Madame Alexander also offered Asian "Play Wonder" doll "Layla," one of two or three "Play Wonder" dolls.  "Play Wonder" dolls have slightly older features compared to other MA 18" dolls, more closely resembling teenagers. They even come with fingernail/toenail polish to enhance the "older girl" idea. Layla, like her Playwonder bffs, was originally sold through Target beginning in 2011. Today she can sometimes be found on Amazon for about $30, and also on the secondary markets for varying (and sometimes inflated) prices.


MADAME ALEXANDER "FAVORITE FRIENDS" ASIAN DOLL AND "PLAY WONDER" LAYLA